Project Details
Client – Wieden + Kennedy Amsterdam
Client – Ubisoft
Film Production Company – Matemade
Creative Director – Ramona Todoca
Snr Creative- Guney Soykan
Copy Writer- Adi Hariharan
Agency Producer – Caroline Hagoort
1st Assistant Director – Rakhal Heijtel
Producer Matemade – Niels Gross
Director of Photography – Daan de Graaff
First Assistant Camera – Sean Vogelk
Gaffer – Ryan Schaminee
Best Boy – Best Boy
Spark – Leon de Haas
Sound Recordist – Sofie van der Meer
Production Design – Femke van Tiggele
Styling – Hester Arends
Makeup & Hair – Judith Looye
Production Assistant – Auke Bosch
Colorist – Jesse Vulink Edit & vfx – Ruurd Vulink
An invitation for gamers to build the Roman Empire
To tease the Roman Empire era of Anno – Ubisoft’s flagship strategy game – and galvanize fans and the gaming community, we created a social activation celebrating fans who had correctly predicted Anno’s long-awaited Roman setting, which saw the Town Crier make a return to deliver a special message just for them…
Matemade X Wieden + Kennedy
After 25 years and 7 installments, Anno has already solidified its position as a premier builder game, but wanted to introduce this new era in an epic way that connected both with its loyal community as well as new players. Following its first ever brand purpose to ‘cultivate the joy of building’ Wieden + Kennedy Amsterdam wanted to showcase key elements of the game in an entertaining and unexpected manner, turning away from the conventional codes of the strategy gaming community.
After creating a reveal trailer delivering the announcement the same way they used to in Ancient Rome – through an iconic Town Crier who proclaims the role of the player as Governor, W+K wanted to drive even more excitement around the announcement.
Matemade was asked to facilitate a full service production for the ‘Scroll of Fame’ featuring the Town Crier reading comments from fans who correctly predicted Anno’s long-awaited Roman setting. The Town Crier’s individual response videos were also featured on Reddit, Discord, and X. To further salute the Annoholics’ unwavering faith, he responded to 117 fans across all social platforms who had been begging for Rome for the last five years. Each fan was immortalized on the Anno Union in an endless scroll.